Upcoming Webinar: The Hidden Catalyst for Accelerating Staffing Firm Growth  

AI / Technology is critical to your business, and it’s not going away, but what about intelligence that isn’t artificial? Staffing is still a people business. Balancing tech and touch is essential to growing your staffing firm. Since Daniel Goleman published his seminal work, Emotional Intelligence, back in 1995, organizations have chased the elusive EI, struggling to quantify its impact on growth. That’s because firms don’t build many of the “softer” strategies for growth, like EI, into their processes and standard approaches. This became very apparent when the pandemic hit, and suddenly, these skills became crucial in an online world. During this webinar, Jay Mattern will outline specific strategies that staffing firms use or can adopt to build a more emotionally intelligent team.

Here’s what attendees can expect to learn:

• The definition of Emotional Intelligence (EI) and its four key components.
• How EI directly impacts team performance and company ROI.
• How to measure EI in your organization.
• Developing EI in both individuals and teams.
• How to identify strong EI characteristics in potential staff hires.

About the Speaker:

Jay Mattern

CEO | TerraFirma Marketing

LinkedIn

Jay Mattern, TerraFirma Marketing CEO and former CEO of The Peoplelink Group, spent 32 years in the staffing industry. Under his leadership, Peoplelink had a compound annual growth rate of nearly 12 percent and became the 35th largest staffing firm in the United States. Jay was named to Staffing Industry Analysts’ 100 most prominent staffing leaders for three consecutive years. He is also a Certified Staffing Professional (CSP).

He retired from Peoplelink in 2019 and now brings his staffing background to the field of marketing communications. His primary objective is to help staffing firms become more effective at integrating marketing programs with their selling efforts, and to improve their recruiting results.

Jay firmly believes in the power of marketing to turn an average company into a dynamic one, and his mission is to share that passion with anyone who will listen. He’s also a fan of the “try it before you buy it” philosophy – prior to taking ownership, Jay was a client of the company he now leads and obviously liked what he saw. With enthusiasm and energy to burn, there’s no doubt the Energizer bunny could never keep up.