Upcoming Webinar: The Hidden Catalyst for Accelerating Staffing Firm Growth  

Date: 11/13/2025

Time: 12:00 PM CST

AI isn’t a competitive advantage anymore — everyone has access to the same tools.

The firms who win in 2026 will be the ones who combine automation for scale with emotional intelligence for yield.

When AI accelerates the right behaviors, fill rates rise.
When AI accelerates the wrong ones, connection drops and fill rates suffer.

In this fast 45-minute session, Jay Mattern will break down the four factors where EI — not AI — actually creates the revenue lift. You’ll see exactly where tech belongs, where humans must lead, and how to make sure automation scales connection instead of disconnection.

You’ll walk away with:

• The simple framework: AI = scale / EI = yield
• The 4 moments where EI changes the outcome (and where AI fails)
• How to make automation “warm” instead of “cold”

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About the Speaker:

Jay Mattern, TerraFirma Marketing CEO and former CEO of The Peoplelink Group, spent 32 years in the staffing industry. Under his leadership, Peoplelink had a compound annual growth rate of nearly 12 percent and became the 35th largest staffing firm in the United States. Jay was named to Staffing Industry Analysts’ 100 most prominent staffing leaders for three consecutive years. He is also a Certified Staffing Professional (CSP).

He retired from Peoplelink in 2019 and now brings his staffing background to the field of marketing communications. His primary objective is to help staffing firms become more effective at integrating marketing programs with their selling efforts, and to improve their recruiting results.

Jay firmly believes in the power of marketing to turn an average company into a dynamic one, and his mission is to share that passion with anyone who will listen. He’s also a fan of the “try it before you buy it” philosophy – prior to taking ownership, Jay was a client of the company he now leads and obviously liked what he saw. With enthusiasm and energy to burn, there’s no doubt the Energizer bunny could never keep up.